Recipe for Design Disaster

In this post we will describe how a small business can destroy its reputation and business by making bad design choices:

1. Hiring a bad logo design company.
   
   
   Logo design is the most essential tool in any businesses’ brand building strategy. Hiring a bad logo design company would result into a bad logo that would be ineffective in a business’s attempt to build and identity for itself in the market.
   
   
2. A horrible web design.
   
   
   With the arrival of free content management system, every tom, dick, and harry thinks that they can create their own website. Well yes you can, but your website will be in effective, pathetic and most users would click away from your website because of your design deficiency. Besides that one needs to realize that it is the job of a web designer to build websites because they know how to do it. Reading some web design blog will not make you a web designer. To do a web design right one needs experience, expertise and essentially the sense of the web as a media.
   
   
3. Designing their own marketing material.
   
   
   Same as above though this implies that a business starts designing their brochures and banners using MS paint. I have seen small businesses that buy the mind bogglingly expansive Adobe graphic editing software and start doing their own graphics without any knowledge of fine arts, design and graphic design software. Come on people wake up! Instead of buying a $2000 software you can hire some one to do your banner design for as low as $40.

Smart Businesses and Graphic Design Boom

The global economic crisis affected every one. Job cuts in many sectors such as automobile, real estate, banking, and manufacturing resulted into great number of people losing their jobs. Finding jobs again was particularly difficult for people who had skills in the industries that were suffering the most from the economic crisis. Many of them then tried to open their own small businesses.

These small businesses brought hope that it would bring economic activities back but those activities didn’t bounce back the way we expected them. The reason was that the new small businesses were too smart to pay anyone else. However some industries got a lot of work from these new businesses; particularly the web design, hosting and graphic design businesses.

The new small businesses care a lot about things such as social media marketing, online marketing, web presence and brand identity. They understand the potential of the internet and try to exploit it as much as they possibly could and to do that the first thing they need is a website, with a business logo design.

New small businesses made smart decisions and provided a boost to the Social Media Marketing industry, creating more opportunities there and by bringing businesses to social platforms they started building communities around their business. Such activities created strong consumer loyalty and branding needs increased for businesses to do well on social platforms. Graphic design in particular is doing great in these times. As most of the time small businesses need logo design, banner design or other cute graphics to go along with their promotional campaigns on their social media campaigns.

Three tools to Success

Can you imagine a world without advertisement? A world full of consumer goods stocked everywhere, services waiting to be hired, and deals to be made. The choice would become almost impossible.

Marketing makes it possible for businesses to spread the word about the products and services they are offering. Advertising is just a part of the whole big picture of the Marketing. Marketing is about designing campaigns that advertise products; it is about developing strategies to do things.  By spreading the word it brings customers closer to a conclusion where they could make a choice. 

A quality logo design is almost essential for effective marketing. More and more businesses are realizing the importance of getting a unique wonderful logo designed specifically for their business. Even small businesses are becoming brand conscious and spending time and money to build their identity into the minds of their customers. 

Together these three tools, Marketing, Advertising and Logo Design bring value and opportunities to consumers as well as businesses. On this blog we will be discussing these three tools and how their combination produces good results.